Hypothetical military strategy for a large army:
1: Offer just and tempting terms of surrender.
2: Release intel and footage of the other army publicly. Put them and the harm they cause in the spotlight.
3: Track the damage done by the other army publicly. Escalate and deescalate exactly at the rate of proportionate retribution.
4: Pressure individuals where possible. Emphasize the death tolls of opposing soldiers.

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