Sketch of hypothetical features of a social site. Similar to Goodreads. You have 1000 Shiny Points to attach to movies, 1000 to books, etc. Friend suggestions are people who also put 300 Points on Princess Diaries, etc. Reading books your friends have many points on (recommend) earns you karma. They can also bribe you to read something using karma bounties. You can see charts or lists of what your friends are into.
A small community of meme gardeners, planting and nurturing ideas.